BARCELONA, Spain, January 10, 2018 /PRNewswire/ —
– Northzone leads the $12 million Series B investment in Red Points, the world leading technology solution in online counterfeiting and piracy prevention
– Red Points achieved a 350% revenue growth rate in 2017, and already serves over 300 customers globally
– The new funding will be used to further expand their customer base and open a US office
Red Points, the smart solution to digital content piracy and online counterfeits, has closed a $12 million Series B round led by European VC Northzone. Previous investors Mangrove and Sabadell Venture Capital (Banco Sabadell’s venture arm) also participated in the round.
Intellectual Property (IP) infringement is a huge global issue. According to the OECD, trade in counterfeit goods was valued at USD 0.5 trillion in 2015, amounting to 2.5% of global trade. In addition, the growth of digital properties has led to an expanding problem for brand owners in securing copyright protection across a proliferation of third party sites.
Barcelona-based Red Points has developed a unique cloud-based SaaS solution for IP infringement detection and removal. Founded by Josep Coll, who shortly after brought in David Casellas as co-founder and VP Sales, and with Laura Urquizu joining as CEO in 2014, the company’s easy-to-use platform enables clients to automate counterfeit and piracy identification and take down. This is achieved through an advanced keyword-monitoring system with image recognition to detect IP infringements wherever they occur. Thanks to machine-learning features, Red Points’ clients can rely on ever-evolving online protection that learns from their account history and identifies new threats to be removed. This reduces loss of sale, quality distortion, price erosion, and brand dilution for its customers.
CEO Laura Urquizu comments: “Technology is our weapon against the spread of online IP infringements worldwide. We invest heavily in cutting-edge systems for efficient and cost-effective detection, validation and enforcement of all types of online violation, and provide actionable business insights to brand owners. We currently remove more than 200,000 incidents of illegal products and content every month for brands and media companies on marketplaces, social apps and websites – with an efficiency rate of 96%”.
In 2017, Red Points achieved an impressive annual growth rate of 350%, and extended its customer base from 100 to 300 clients worldwide, with particular traction in Europe and the United States. To further leverage its strong US growth, Red Points will open an office in New York in February 2018.
Laura Urquizu adds: “With this new funding round, we will expand our global business operations in the US and Europe. Red Points is changing the game in online IP protection. We want to enable any brand, anywhere in the world, to stop the risk of piracy or counterfeiting damaging their consumers and reputation.” Josep Coll, Chairman and Founder of Red Points, states: “To remain the world’s leading technology solution in online counterfeiting and piracy prevention, we need to lead the sector in terms of technology, professional expertise and knowledge. This investment round gets us closer to this.”
Northzone’s Partner, Jessica Schultz comments: “The online counterfeit market moves very fast. There is a clear gap in the market for a technology solution that is scalable and flexible to the demands of the brand owners, and has strong relationships with the online properties where IP infringements are a problem. When we met the Red Points team, we were impressed with what Laura and her team had built. Thanks to their SaaS model and a product that is highly effective and at the leading edge of innovation, we believe they have a real competitive advantage compared to service-led offerings. Fundamentally, this is about empowering brand owners to protect what’s rightfully theirs. What Red Points has achieved to date is impressive, and the success is seen in the feedback from their current customers and global growth. Opening a US office is the next natural step, and we are excited to work with Laura and the Red Points team in building their global IP-infringement prevention solution.”
David Waroquier, partner at Mangrove Capital Partners states: “Red Points is disrupting
the way piracy and counterfeiting are being detected and resolved over the internet. The combination of a robust technology and an impressive team led by Laura Urquizu provides a highly efficient solution to manage what has become a huge and persistent pain for the industry globally. Their client’s successes to date and business acceleration shows that Red Points is consolidating its leadership position IP infringement detection and removal.”
Sergio Pérez, director of Sabadell Venture Capital, comments: “At Banco Sabadell we have supported Red Points since its inception, which is never easy for a startup. The company led by Laura entered the BStartup10 program for startups from Banco Sabadell in seed phase, and now we reiterate our commitment to the firm with the participation in this round of our venture branch, Sabadell Venture Capital.”
Northzone is a European VC fund that backs the entrepreneurs building tomorrow’s global companies. The Northzone team is a passionate group of individuals who bring extensive operational and investment experience to all companies they invest in, and have a singular focus on helping their entrepreneurs in building game-changing companies. Notable investments include Spotify, Klarna, Lesara, Wallapop, CornerJob, iZettle, and Trustpilot. Founded in 1996, Northzone has offices in Stockholm, London, New York, and Oslo, and is currently investing out of its eight fund NZVIII, at €350 million. Learn more about Northzone at www.northzone.com.
About Mangrove Capital Partners
Mangrove Capital Partners chases bold, transformational ideas around the world, with a combined focus on Europe, Israel and India. The team brings rich and diverse experience in industry as well as technology, with an entrepreneur-centric approach that ensures founders have the support, encouragement and experience they need to build disruptive, global companies. Founded in 2000, Mangrove has invested in more than 100 companies, including Skype, Wix, Brands4Friends, Freedompop, Walkme, Wallapop and Lesara.
About Banco Sabadell and startups
Banco Sabadell, as part of its global support Strategy for startups, covers financing, capital investment and innovation through different divisions of the bank. In 2013 BStartup was created, with specialist branches located throughout Spain, to facilitate access to specialist banking services and financing; and the investment vehicle BStartup10, for startups in their early stages. In 2015 Sabadell Venture Capital was created for capital investments and Venture Debt for up to 2 million euros for startups in their Seed and A Series. In 2017 Innocells was created, the hub for new digital businesses. Banco Sabadell has allocated more than 130 million euros to startups, both in financing as well as investment, with more than 2,500 startup customers and fifty startup investees.
About Red Points
Red Points is a technology company that provides the smart solution for brands and content owners to counterfeiting online and digital piracy. Red Points is the preferred brand protection partner in the sporting, entertainment, fashion & accessories, editorial, design and luxury industries, providing unique products across the entire digital spectrum. To learn more about Red Points, please visit www.redpoints.com.
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SOURCE Red Points