DALLAS, TX — (BUSINESS WIRE) — August 21, 2013 — Blue Calypso, Inc. (OTCBB:BCYP.OB -News) announced today that it has dismissed its patent infringement action against LivingSocial, Inc. pursuant to the terms of an otherwise confidential settlement and license agreement.
Bill Ogle, CEO of Blue Calypso, stated, “Blue Calypso develops IP that it patents, licenses and embeds in digital innovation products and services for the social media marketplace. Our proven, patented technology platform helps users launch content and promotions into social media channels. We intend to vigorously defend our patents and will continue to develop new products based upon our growing IP portfolio.”
About Blue Calypso, Inc.
Blue Calypso, Inc. (OTCBB:BCYP) develops digital innovation solutions and services for the social media marketplace using its patented IP portfolio. The company enables businesses to employ digital advertising to share and socialize brand content as well as track performance, monitor engagements and gather robust analytics – all at lower costs than traditional marketing. Already, Blue Calypso has attracted a handful of large, well-known consumer facing companies in automotive, retail, travel and consumer goods. Blue Calypso licenses its IP in addition to offering digital innovation services and solutions including SOCIALECHO™, EMGAGE™ and POPSHARE™. For more about the company please visit www.bluecalypso.com